shoppin' Experience
Every year of my life arranges itself into this weirdly dissonant composition. Some cadence, constantly interrupted.
Second half of 2024, I stumbled onto this Instagram ad. A girl describing a type of person everyone has in their friend group: the fashion searcher. The one who does the dirty digging. You spot a guy in Sarojini in the dopest baggy jeans, snap a pic, send it to her. She finds it.
That was shoppin's pitch. One snap, no fuss, 10 websites with prices compared.
What got me wasn't the tech. It was the marketing. Unrestrained, experimental, willing to try things other fashion brands wouldn't touch. A curation with MyMuse India was the moment I thought, these people think like me. Where others see boundaries, they see opportunity.
I DMed them on Instagram, got their email, and then forgot to apply for two months.
Mid November. End sems running. Something told me, now.
I wrote the strangest application email. Barely anything about tech, almost entirely about fashion. Resume attached at the bottom like an afterthought.
Got the assignment faster than I expected, running model training on images to build a fashion search lens. I wanted to go further, build a cosplay searcher on top: feed it a character, get matched clothes from across the internet. Asked for an extension. Submitted a report covering 10-12 image search methods with full performance metrics.
Got an interview call with the CTO who spent 45 minutes trying to convince me to take a drop instead.
Fun times.
The next 11-12 months, December 2024 to November 2025, I learnt and contributed more than I can summarize here. That deserves its own post.
But when I look back, the best part was the culture. Night rides to Treat, Chanakyapuri.
Work that kept me on my edge. Challenges I genuinely adored. And people beside me debating with full sincerity whether Alia Bhatt's saree-gown is a saree or a gown.
Special mention to Adi G., Nishant, Lokesh, Sehaj for the gedi, late night ludo, and all the bak bak.
Suraj Bahuguna, we have more left to do in Bangalore.
Harshit Saidaniya, for the random drop that reminded me I'm not the only one among these uncs.
Manas Goel, for being an amazing coworker and mentor.
Shlok and Utsav, for the opportunity.
More on the work itself: shoppin' Case Study